Colour psychology is the study of colours in relation to human behaviour. It aims to determine how colour affects our day to day decisions such as the items we buy. Each hue and shade of every colour evokes subtle differences in the customers’ perception.
Colour is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. In addition, certain colours have been associated with increased blood pressure, increased metabolism, and eyestrain.
Various studies relating to colour theory exists. Research finds that up to 90% of snap judgments made about products based on colour alone, in this study titled “Impact of colour on marketing‘. The role that colour plays in branding shows that the relationship between a brand and colour depends on the perceived appropriateness of the colour used, showed by results from another study.
Have you applied colour psychology in your branding process?
Here is a simple overview of colour attributes and examples of the industries in which they appear.
What do your brand colours say about your business?
In conclusion, the use of colour psychology in your marketing and business strategy will depend on your personal choice and preferences. Although colour plays an important role it is not something that can’t be changed as your business grows and changes with you.